Project Pitch, BCM114
For two years I have been working as a freelancer as an Instagram content manager and producer, helping bloggers and companies grow and increase their income. Now I am continuing my INSTAFESSION project, which aims to share career tips, life hacks, expert advice, useful articles for freelancers and those who want to develop online.
Concept:
I will create a variety of content in the form of reels on Instagram, posts and regular stories that will be saved in the «highlights» section. I will also study verified sources and include information from my lectures so that the content is accurate and valuable.
Goals and methodology:
Over the next 5 weeks, I plan to create and edit 10 posts, some of which will be reels, in order to increase the number of my subscribers by at least 120 new ones. My goal is to give practical advice that will help my audience find opportunities in blog development and for freelancers to increase their income. I will also interact with my audience through surveys in stories, votes, and answers to questions.
Utility:
This project will be useful for students, those who want to change their profession, mothers on maternity leave and anyone who has 2-3 hours a day who wants to develop a freelance career and earn additional income.
Reference list:
Melović, B., Jocović, M., Dabić, M., Backović Vulić, T. and Dudic, B., 2020. The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in Society, 63, p.101425.
Lee, S. & Kim, E., 2020. Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), pp.232-249.
Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok, & Co. California Management Review, 63(1), 5-25.
Juska, J.M., 2021. Integrated marketing communication: advertising and promotion in a digital world. Routledge.
Stubipress blog 
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