Stubipress blog

BCM114/Blog 1/Online Presence

When it comes to inspiring personalities in the field of media, the first thing that comes to mind is Elina Zhgenti. This is an example of a strong, confident, purposeful, but at the same time gentle and sincere woman.

Photo from instagram elina_zhgenti

I have been following her since 2017 and every year my respect for her increases by a multiple. Elina is not only a successful entrepreneur, but also a mother of two beautiful children. 

I started following her from the moment of the blog’s inception and her university studies as a journalist, an experience in which, in my opinion, laid the foundation for her further development in the media space. Working with texts, analytics and the ability to find a common language with the audience have become important skills that Elina has successfully transferred to the field of social networks. She started her Instagram blog as a space for self-expression, but over time realized that it could become a tool for influence and self-realization. It was she who inspired me to start studying online professions and plunge into the world of media. Her unique style of presenting information is sincere, easy and accessible, which allows her to remain loyal to the audience, because even watching her expert videos and stories, you feel openness and some kind of connection. She is always on the same wavelength with subscribers, like a girlfriend or a second mother. 

Photo from instagram elina_zhgenti

Elina Zhgenti intuitively and consciously follows the process of design thinking, going through each stage with a high level of awareness. This is expressed through the creation of content that responds to the needs of the audience, attracts attention and benefits.

• Empathy: 

Elina pays great attention to studying her subscribers. Before launching a new project, she conducts a series of surveys on what her subscribers are most concerned about. If the audience indicates that they are experiencing difficulties with work-life balance, Elina begins to prepare materials that will help solve this problem. This allows her to stay closer to the audience and make her content as relevant as possible.

• Problem definition: clear statement of tasks:

Having collected data about her audience, Elina analyzes them to determine the main problem faced by her subscribers. She doesn’t try to cover everything at once, but focuses on specific topics that her audience is most concerned about. For example, after noticing that many of her subscribers complain about burnout, she devoted several posts and stories to this topic, offering effective tips and techniques for restoring energy.

• Idea generation: finding the best solutions:

Elina is known for her creative approach: she experiments with different types of content — from text posts and short videos to live broadcasts and guides. For example, when the topic of emotional intelligence became popular, Elina not only talked about it in stories, but also created a PDF guide with exercises that subscribers could download for free.

• Prototyping: testing ideas:

Before launching a large-scale project, Elina always tests her ideas in small formats. For example, before creating a paid self-development course, she conducted several free webinars to assess the interest of the audience and collect feedback.

• Testing and collecting feedback:

After the project is implemented, Elina analyzes the statistics of coverage, engagement and comments. If a publication or project elicits less response than expected, she looks for reasons: lack of information content, difficulty in submitting, or the topic is irrelevant.

Elina also actively communicates with subscribers, asking questions about what they liked and what can be improved. For example, after one of her marathons, she conducted a survey among the participants to find out which modules were the most useful and which topics would be worth exploring in more depth.

• How the principles of design thinking influenced Elina’s career:

Using this approach allowed Elina to build not only a successful personal brand, but also to create a space where the audience feels heard. Its content inspires, motivates and helps people improve their lives.

I can say with full confidence that Elina Zhgenti is an ideal example for inspiration, a woman who hears her audience, helps them change their lives and never stops there.

Below I share a video that reflects my experience of watching Elina Zhgenti: