Concept and goals
The Instagram digital artifact «Insta.fession» was developed to educate about modern Instagram professions, freelancing and online business development. The concept is based on providing benefits to aspiring freelancers, business owners and content creators by showcasing tools, strategies and expertise. This artifact was also created to improve my skills for a future profession in the field of media communications and advertising.
The main goals of Insta.fession include:
1. Informing the audience about new career opportunities using Instagram.
2. Providing useful information about creating content on the Internet.
3. Highlighting tools and methodologies for effective freelance and online business work.
4. Engaging the audience and stakeholders in my services as a content manager, through interactive content formats such as posts, reels, stories and surveys.
Methodology
When creating this artifact, I used an integrated approach and analysis, and also tried to adhere to the design thinking method:
1. Audience Research:
I conducted an analysis of the target audience, focusing on young professionals and students interested in a career in social media and online business.
2. Content Creation:
Publications and videos were developed using tools such as CapCut, Picsart, Canva, Pinterest, which ensured for me the preservation of aesthetics and a high potential for engagement.
3. Content strategy:
Using audience analysis, surveys and algorithms in Instagram, I created a strategy that followed: the time of publications, the use of popular music, attractive pictures, popular hashtags that relate to the theme of my artifact to attract a new audience.
4. Feedback integration:
To collect feedback, I used regular surveys in stories, a question-answer, the ratio of likes and views on different content formats, and comments.
I have often experimented with content styles according to the preferences of the audience. I managed to achieve excellent coverage. At the beginning of my work, I had 82 subscribers and a non-active audience, over time 40 people watched me in stories, I received 15-25 likes on publications consistently, as well as from 100 views on reels videos and at the moment 100 subscribers, + 18 people of an active and target audience.
Utility and trajectory
I invested a lot of benefits in creating this artifact, disclosed information about professions on Instagram, which I received while studying at university, reading official articles and taking various freelance courses. Moreover, I tried to make the content as high-quality and understandable as possible, revealing each topic in depth and reinforcing the information that I gave in the posts with stories with a deeper explanation.
Key points of learning
1. Understanding Instagram Algorithms: Experimenting, I realized the importance of timing, hashtags, and content formats for maximum reach and engagement.
2. The balance of theory and practice: My academic education in the field of media and advertising provided a theoretical basis, while the project required adaptation to real conditions.
Moreover, when creating content for my artifact, I was privately based on the topics I learned during my studies. For example: buyer persona, target audience, online persona and so on.
3. Time management: Thanks to the weekly reports, I learned how to balance academic responsibilities with consistent content creation, which helped me to get as deep into the work on the project as possible.
The development of Insta.fession has become a useful experience for me, combining theoretical knowledge with practical ones. I intend to scale my knowledge in the media field and I am sure that this project will be included in my resume for future work.
Reference list:
https://www.instagram.com/insta.fession/profilecard/?igsh=NWl4YXhpYjAwenE4
Alimova, S.A. (2023) ‘Priority directions of analysis of channels of promotion of the main activity of the enterprise and separate communication programs’, Gospodarka i Innowacje, 42, pp. 369–374.
Barlage, M., van den Born, A. & van Witteloostuijn, A. (2023) ‘The needs of freelancers and the characteristics of “gigs”: Creating beneficial relations between freelancers and their hiring organizations’, Emerald Open Research, 1(4).
https://www.emerald.com/insight/content/doi/10.1108/eor-04-2023-0003/full/html
Venugeetha, Y., Rathod, R., & Kumar, R. (2023). *Social networking sites in daily life: benefits and threats*. In *Artificial Intelligence and Communication Technologies* (Vol. 1, No. 4). New Delhi, India: Soft Computing Research Society. Published in *Emerald Open Research*.
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